About Fat Squirrel
Helping businesses outsmart the competition with the same tenacity a squirrel brings to your bird feeder.
I’m Louie – a marketing guy from Ann Arbor (no need to overcomplicate it!) with 15 years of experience.
Under the banner of Fat Squirrel Creative, I lead organizations to greater web traffic, leads, customers, market share, attention, and followers.
Prior to going fully independent in 2021, I worked on award-winning SEO and Creative teams at Digitas North America with Fortune 500 clients. After seven years of agency life, I moved in-house as a marketing director. My career started as a self-taught SEO and B2B blog writer in 2011.
Now I partner with brands and business owners across the country from right here in the Fat Squirrel, USA (Ann Arbor).
I help them choose and deploy the right mix of marketing tactics, the right creative and messaging, the right branding and website architecture, and the right keywords to target on Google. I have more than a decade of experience listening to clients and prioritizing their goals and KPIs.
Don’t hesitate to ask me anything about how I’d help you grow your online and/or brick-and-mortar business!
Trusted by:
↜ Rosco!
Some of my favorite places…
The Quiraing, Isle of Skye, Scotland
Primavera Sound, Barcelona, Spain
Bar San Calisto, Rome, Italy
Banje Beach, Dubrovnik, Croatia
Jazz Club Alto, Amsterdam, Netherlands
Palio Di Siena, Siena, Italy
Iguazu Falls, Brazil
Fabrica de Arte Cubano, Havana, Cuba
Gordon Beach, Tel Aviv, Israel
Port de Essaouira, Morocco
McSorley’s Old Ale House, NYC
Joshua Tree National Park, California
Arcadia Bluffs Golf Course, MI
Leg’s Inn, Cross Village, MI
Motor City Wine, Detroit, MI
Dozer Coffee / Homes, Ann Arbor
Wolverine Pickleball, Ann Arbor
The Big House (Go Blue!)