About Fat Squirrel

Helping businesses outsmart the competition with the same tenacity a squirrel brings to your bird feeder.

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Fat Squirrel Ann Arbor Marketing Freelancer Consultant

I’m Louie – a marketing guy from Ann Arbor (no need to overcomplicate it!) with 15 years of experience.

Under the banner of Fat Squirrel Creative, I lead organizations to greater web traffic, leads, customers, market share, attention, and followers.

Prior to going fully independent in 2021, I worked on award-winning SEO and Creative teams at Digitas North America with Fortune 500 clients. After seven years of agency life, I moved in-house as a marketing director. My career started as a self-taught SEO and B2B blog writer in 2011.

Now I partner with brands and business owners across the country from right here in the Fat Squirrel, USA (Ann Arbor).

I help them choose and deploy the right mix of marketing tactics, the right creative and messaging, the right branding and website architecture, and the right keywords to target on Google. I have more than a decade of experience listening to clients and prioritizing their goals and KPIs.

Don’t hesitate to ask me anything about how I’d help you grow your online and/or brick-and-mortar business!

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Trusted by:

↜ Rosco!

Some of my favorite places…

  • The Quiraing, Isle of Skye, Scotland

  • Primavera Sound, Barcelona, Spain

  • Bar San Calisto, Rome, Italy

  • Banje Beach, Dubrovnik, Croatia

  • Jazz Club Alto, Amsterdam, Netherlands

  • Palio Di Siena, Siena, Italy

  • Iguazu Falls, Brazil

  • Fabrica de Arte Cubano, Havana, Cuba

  • Gordon Beach, Tel Aviv, Israel

  • Port de Essaouira, Morocco

  • McSorley’s Old Ale House, NYC

  • Joshua Tree National Park, California

  • Arcadia Bluffs Golf Course, MI

  • Leg’s Inn, Cross Village, MI

  • Motor City Wine, Detroit, MI

  • Dozer Coffee / Homes, Ann Arbor

  • Wolverine Pickleball, Ann Arbor

  • The Big House (Go Blue!)