Digital Marketing & Advertising

Fat Squirrel is an Ann Arbor Digital Marketing Agency representing companies around the country.

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Results Over Noise

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No Agency Overhead

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15+ Years Experience

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Transparent & Responsive

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No Middlemen, Ever

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Results Over Noise ✸ No Agency Overhead ✸ 15+ Years Experience ✸ Transparent & Responsive ✸ No Middlemen, Ever ✸

“Working with Fat Squirrel has been a game-changer for our business. Louie and his team are incredibly hardworking, extremely effective and have been true partners with us for over five years. They took the time to deeply understand our goals and crafted a smart omni-channel strategy centered on authentic content that actually resonates. The results speak for themselves as we've grown to be one of the largest home service businesses of our type in the state. If you're a business owner looking for a marketing partner that delivers real, measurable growth I have no doubt that Fat Squirrel can help make it happen!”

— Joe Gavorek
Community Pest Solutions

How We Help

First, here’s who you are partnering with:

 I’m a marketer with 15+ years of experience, including time as a Marketing Director at multiple organizations. I’ve worked with B2B and B2C small businesses across Michigan and also led digital campaigns for multi-national Fortune 500 clients. These days, I provide that same level of strategic support without the overhead of a full-time salary.

I bring a mix of creative and analytical skills to the table: writing, creative/design services, SEO, pay-per-click and social media advertising, web design, print, branding, analytics, and more. Everything I do is rooted in understanding your goals and delivering work that drives measurable business results.

Unlike most agencies, I don’t farm anything out or waste time in meetings. I stay close to the work whether that means rebuilding your website, running your Google Ads, or helping shape your brand voice. I learn early on which KPIs actually matter for your business, and those are the ones I focus on improving. If something isn’t working, you’ll hear it from me first.

  • Web Design, Brand Strategy & Design, SEO, PPC (Pay Per Click), Copywriting / Content Marketing, Local Search, Social Media Advertising, eCommerce, Local Advertising, Texting, Billboards & OOH, Social Media Management, Information Architecture, Email Marketing, Loyalty, PR

  • Local Services, B2B, Industrial, Apparel, Real Estate, Alcohol, Real Estate, Dental, Medical / Healthcare, Chemical / Agriculture, Furniture, CBD and Cannabis, Food & Beverage, Legal, Pest Control, 3D Printing, eLearning, Events, SaaS, Non-Profits

  • Squarespace, Square, Wix, WordPress, Shopify, Joomla

    Google & Adobe Analytics, Search Console, Google Ads, SEMrush, Ahrefs, Moz, BrightEdge, Google Looker Studio, Meta Business Suite / Meta Ads, TikTok Ads, ShipStation, Printful, etc.

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Small Businesses in Nickels Arcade, Ann Arbor, Michigan
Fat Squirrel Marketing Services Ann Arbor, MI

Overview of Digital Marketing Services

Service What You’ll Get
Branding & Graphic Design In partnership with Colin Byrne Design: logos, brand guidelines, ad creative, packaging, print, signage, and more.
Web Design & Development Fast, mobile-first websites with clean design, clear structure, and built-in SEO.
SEO & Local Search Site audits, keyword content, Google Business optimization, and technical SEO tuned for results.
PPC / Google & Social Ads Paid search and social campaigns with transparent performance tracking and flexible monthly spend.
Copywriting & Content Website copy, blog posts, emails, print ads, social captions—all tailored to your brand.
Analytics & Ongoing Strategy Reporting that’s actually useful. Clear recommendations based on data tied to your KPIs.

Many of my clients are local to Ann Arbor and Metro Detroit because they like to meet in person, but I also work with businesses across the country. If you’re looking for someone who can handle marketing from strategy through execution, let’s talk.

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