About Fat Squirrel

Helping businesses outsmart the competition with the same tenacity a squirrel brings to your bird feeder.

Fat Squirrel Ann Arbor Marketing Freelancer Consultant

I’m Louie – a marketing guy from Ann Arbor (no need to overcomplicate it!) with 15 years of experience.

Under the banner of Fat Squirrel Creative, I lead organizations to greater web traffic, leads, customers, market share, attention, and followers.

Prior to going fully independent in 2021, I worked on award-winning SEO and Creative teams at Digitas North America with Fortune 500 clients. After seven years of agency life, I moved in-house as a marketing director. My career started as a self-taught SEO and B2B blog writer in 2011.

Now I partner with brands and business owners across the country from right here in the Fat Squirrel, USA (Ann Arbor).

I help them choose and deploy a more effective mix of marketing tactics, the better creative and messaging, the right branding and website architecture, and the right keywords to target on Google (with organic and paid listings). I have more than a decade of experience listening to clients and prioritizing their goals and KPIs.

Don’t hesitate to ask me anything about how I’d help you grow your online and/or brick-and-mortar business!

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Trusted by:

“Working with Fat Squirrel has been a game-changer for our business. Louie and his team are incredibly hardworking, extremely effective and have been true partners with us for over five years. They took the time to deeply understand our goals and crafted a smart omni-channel strategy centered on authentic hyper-local content that actually resonates. The results speak for themselves as we've grown to be one of the largest home service businesses of our type in the state. If you're a business owner looking for a marketing partner that delivers real, measurable growth I have no doubt that Fat Squirrel can help make it happen!”

— Joe Gavorek
Community Pest Solutions