seo services
What is SEO?
It’s not magic.
Search Engine Optimization (SEO) is the process of improving an organization's visibility and keyword rankings on Google by structuring, sharpening, and sharing the content that exists on their website. Google Search algorithms analyze over 200 factors on every website before serving users with the most relevant and highest-quality search results available (in theory at least) for a given query. In practice, thankfully, SEO is usually a lot less complicated than it sounds.
How it Works
To determine what search results (websites) it will show for the query "ann arbor seo services," for example, Google places the most weight on these rankings factors:
Content Quality
Latent Semantic Intent (Google’s confusing way of saying: your content's relevance to a searcher's intent)
Keywords & Tagging for SEO
Site Performance, Structure & Usability
Backlinks, Mentions, Shares and Likes
The Good News? These are all factors within your control.
The Disclaimer? There are no "top spot" shortcuts in SEO. Hang up the phone if an agency promises that!
What to Do
At the end of the day, to give your webpages the best chance possible at ranking in the top spots on Google, you need to do/improve the following:
STRUCTURE your content by ensuring your website's technical soundness, redirecting old and broken URLs, reorganizing the navigation structure, etc. Site load time and mobile friendliness are increasingly decisive factors that will heavily influence your site's ranking ceiling on Google.
SHARPEN your content by optimizing existing site copy based on competitive research and keyword analysis. Optimize page titles, h1s, metadescriptions, and image alt text, and write high-quality, user-centric content that shores up your credibility as a thought leader in your industry.
SHARE your content and business profile through white-hat linkbuilding, content marketing/distribution, local search, and social media.
SEO Services
Site Optimization
Navigation Structure, Page Titles, Headers, Descriptions, Keywords, Images, Conversion Tracking & Optimization
Off-Site SEO
White-hat Linkbuilding, Spammy Link Clean-Up, Online PR, Anchor Text, Guest Blogging, etc.
Technical SEO
Site Speed & Usability, Redirect Mapping, Schema Markup, Site Crawls, Site Firewall and Security Recommendations, etc.
Content Marketing
Content Recommendations, Editorial Planning, Copywriting, Content Distribution & Sharing, Landing Pages, etc.
Is it Worth it?
SEO is the most influential tool in the digital marketing toolbox for long-term lead generation and sales revenue – but it's rarely understood or properly executed.
Get in touch to talk about how SEO can help you grow your business. If you're interested in a shorter-term solution to traffic and lead gen, or want to learn more about integrated Search Engine Marketing campaigns, check out the PPC Services page.