Big
Marketing
Bones
Fat Squirrel Creative is an agency offering Websites and Brand Design, SEO Services, Marketing, and more.
I’m Louie. I help businesses get found and generate more leads and revenue. I’ve worked in digital marketing for 15 years, launching websites and ad campaigns, creating and optimizing content, and growing brand recognition and market share for hundreds of clients.
With the likes of Google AI Overviews, ChatGPT, and TikTok, the old formulas for lead generation and brand growth are either changing rapidly or already obsolete. If you want to grow your digital footprint, traffic or sales, ask me how I can help.
work in the wild
👀
work in the wild 👀
Drone Video Courtesy of Blue Aloft
Clients Include:
Services
Web Design
Look Good. Convert Users.
First impressions are just as important online as they are in person. I make clean, functional, user-friendly websites at a fraction of the cost that you’d pay a typical Michigan web design company or consultant.
Websites →
SEO + PPC
Rank Content. Get Found.
The distance between a top keyword position and one on Page 2 can seem like an ocean when your business depends on traffic from Google. Build your site's visibility to get ahead of the competition.
Google →
Copywriting
Inspire Action. Earn Loyalty.
Bad writing sticks out. Good writing stands out! It moves the reader (or listener) to do things. Buy. Go. Apply. Subscribe. Donate. I write many different types of content for many different industries…
Content →
Beyond one-off services…
Small businesses often hire me as a de facto marketing director to first a) develop or revamp their brand identity and then to b) execute individualized marketing and advertising strategies to help them grow.
I couldn’t be happier with the new site. Merch sales are up 500% compared to last year and traffic is up 55%.
Rifino Valentine ~ Valentine Distilling Co.
Why Fat Squirrel?
There are hundreds of qualified digital marketers in the Ann Arbor and Detroit area.
How should you choose who to partner with?
Most consultants do one thing really well and that’s where the buck stops. Not many digital advertising experts, for example, also make and optimize websites. Not many graphic designers also know social media advertising. Not many copywriters understand website analytics.
For businesses who simply need to get found and generate leads and don’t care how that’s accomplished, hiring consultants with a narrow skillset is typically a bad idea. You’ll go a lot further – a lot faster – when you have someone working for you who can do it all.
Every client and industry is different. I think the right approach for most business owners is to focus on creating helpful organic content and strong lead funnels and complementing those things through hyper-targeted advertising. Depending on your niche, that might mean Google Ads, Facebook Ads, Nextdoor, or TikTok Ads!